quarta-feira, 11 de fevereiro de 2009

Max Geraldo was born in Buenos Aires, Argentina, on May, 31st, 1973, and lives in Brazil since the age of four. He has a Bachelor degree from UFMG (Federal University of Minas Gerais) Advertising and Communication School and has worked as an art director for: TBWA/Capsula; JWT Brazil; DM9DDB; AlmapBBDO, and presently works for NeogamaBBH. Max has been awarded with the London International Advertising Award, Cannes Lions, One Show, Clio, Young Guns, Fiap and several other relevant Brazilian awards, such as CCSP (Sao Paulo Creative Club) and Premio Abril (presented by Abril Publishing House).

Audi Q7 with Optical Parking System

segunda-feira, 9 de fevereiro de 2009

PEPSI TWIST 3 Campaign

The Army of Taste wnted to expand their land, but to do so they had to massacre the Army of Calories. Calories would have been completely wasted, had it not been for very few pretty damn nice calories, who unexpectedly invited their opponents for a friendly game of Truco (a very popular card game in Brazil). And that's how Pepsi Twist 3 came to be - An enormous amount of taste, with only four... better yet, three calories.

This campaign was also shown in the internet. By connecting the website
WWW.JOGATRUCO.COM.BR, one could play truco.



ADC NY Exhibit at Panamericana School of Arts

domingo, 8 de fevereiro de 2009

Elefanáticos - Integrated Campaign for Nova Schin beer

Nova Schin is the third beer brand in Brazil. The Nova Schin campaign – Ivory Coast “The Elephants” – was launched on the breaking of the 2006 World Cup, when the complete broadcast of the matches, as well as the Brazilian team themselves, were sponsored by the two leading beer brands, which are part of the same conglomerate. The goal was creating an unorganized group to cheer the Ivory Coast on to the vice-championship, for the championship was obviously destined to Brazil (or so we wished). Besides being an African team, enjoying great sympathy from Brazilians, the Ivory Coast would face Argentina, our toughest rival, the Netherlands and Serbia and Montenegro. “The Elephants” really needed our help.

To create the mood, billboard teasers were spread trough out the country, inviting Brazilians to support the Ivory Coast’s vice championship.

Later on, other billboards informed the hours of the matches.

Print ads were created to “teach” Brazilians how to root for the Ivory Coast. They thought the national anthem, the cheering routine, and even offered the fans a membership card.

www.elefanaticos.com.br the user could join the Ivory Coast fans. He could also post and download videos, learn more about the Ivory Coast and win prizes.

There were also TV ads.

Thousands of gifts, such as the complete mat
ches key
and tiny elephant trunk masks were given out to the fans.

Live to see it - Anti smoking campaign

Ten Yad Community Charities Campaign

Schizophrenic Dragon for Halls


Folha de São Paulo Awards

Rub it
in the face
of your

Rub it
in the face
of your

Rub it
in the face
of your

Our paper

is bringing back
the Atlantic

Alcoholic Anonymous Campaign

ruins more
than just
your life.

segunda-feira, 26 de janeiro de 2009